I went ahead and refreshed the Downrock Records logos and I was stumped as to how to incept the new motto into the Logo and I feel like it worked out.
The key to design is solving a problem and I had been drilling through my mind for a solution when it finally hit me. I loved the abstract logo, which was new at one point so I figured I'd rejig that, but how?
I love shapes and minimal design because it's efficient. I didn't want the slogan floating around the logo for the sake of the look it would have on a t-shirt and I also want it to be able to stand the test of time, which is another principle of good design.. The result is the two logos above. The one with the slogan is the primary one for merch and the one without will be for business purposes.
It was a struggle, mentally and it was fun all at once and it paid off.
Simon Thompson
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